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Shopify stores install the app and flip one toggle. Headless sites add the snippet and, for agents, a Cloudflare Worker.
AI assistant and agent revenue, tied to orders
Know which AI assistants send you buyers.
[ one visit becomes
a verified session ][ one visit →
verified session ]
a verified session ][ one visit →
verified session ]
[ one order becomes
AI-influenced revenue ][ one order →
AI revenue ]
AI-influenced revenue ][ one order →
AI revenue ]
CHATGPT
PERPLEXITY
GEMINI
AGENTS
[ one install to one clear number ]
AI attribution
without the guesswork.
Install the Shopify app or a one-line snippet. Murre verifies who is visiting, follows what they did, and ties it to the orders you already have.
Murre checks who is visiting.
Signed requests, published operator IP ranges, declared user agents, and behavior, in that order. Referrers and UTMs name the assistant that sent a human.
See the revenue first.
Every order joins its session. You get last-touch and 7-day assisted numbers, by assistant, with the evidence attached.
[ designed for e-commerce teams ]
Answer the questions your team already asks.
What did ChatGPT sell for us last month? Which assistant converts? Are the agents reading our pages real? Murre answers from your own sessions and orders, not from what an AI says about your brand.
AI-influenced revenue
One number for the month, with the previous period beside it and the rule that attributed every order one click away.
First screen, first numberWhich assistant converts
Sessions, orders, conversion, and average order value for ChatGPT, Gemini, Perplexity, Claude, Copilot, and the agents they send.
By operatorWhat agents did on your site
Verified and suspected agents, the pages they read, the forms they touched, and anything claiming to be an assistant from the wrong network.
Verified, not guessedProducts viewed, not bought
The products AI visitors looked at and left, next to the ones they bought, so merchandising and pricing questions have an answer.
Ignored vs. bought[ what sold ]
The dashboard starts with the number you need.
Murre joins every order to the session that placed it, names the assistant or agent behind it, and keeps the evidence for each attribution one click away, so the number holds up in a meeting.
- 01 AI-influenced revenue, this month vs. last
- 02 Last-touch and 7-day assisted models
- 03 Session journeys with classification evidence
- 04 A weekly email under 200 words
SAMPLE DASHBOARD / ILLUSTRATIVE DATADemo Outfitters · September
LIVEAI-INFLUENCED REVENUE
$8,247 this month, 29% of revenue. Two things merit a look.
OpenAI leads with 12 orders at a 31.6% conversion. The Expedition Duffel was viewed in 20 AI sessions and never bought.
01
ORDER #100159 · CHATGPT REFERRALAlpine Shell Jacket, $289
VERIFIEDSession arrived from chatgpt.com, joined by the cart attribute.
02
AGENTS · UNKNOWN NETWORKSomething is impersonating PerplexityBot
ALERT6 requests from 198.51.100.0/24, outside Perplexity’s published ranges.
[ one view across assistants ]
Know which assistant deserves your attention.
See who sends buyers, who sends browsers, and who is pretending, without reading every session or trusting a referrer string.
ASSISTANTLAST ORDERSTATUSTHIS MONTH
OpenAI / ChatGPTToday · 8:42 AMVERIFIED12 orders · $2,517 · 31.6% conversion
PerplexityYesterdayREFERRAL9 orders · $1,649 · via referrer
Google / GeminiSep 08VERIFIEDGoogle-Agent, signed request
Unknown networkSep 07ALERTClaims PerplexityBot, IP outside published ranges
[ operated responsibly ]
Private by default.
Useful by design.
Murre measures and attributes. It never blocks, challenges, or slows a visitor, and it never stores a raw IP address, a form value, page text, or copied text.
Verified, not guessed
Agents are confirmed by Web Bot Auth signatures and the IP ranges each operator publishes. A user agent alone is only ever “declared”.
Vendor-neutral
OpenAI, Google, Anthropic, Perplexity, Microsoft, Amazon, Meta, Apple, and enterprise agents signing with their own keys, measured the same way.
No blocking, no challenges
Murre sits beside your storefront, not in front of it. Nothing it does changes what a visitor or an agent receives.
Your data, your retention
Hashed addresses, allowlisted headers, 400-day raw retention, and a methodology page that explains every number.
[ assistants and agents Murre recognizes ]
Built around the assistants your customers use.
Referrers and UTM markers name the assistant that sent a human. Signed requests and published IP ranges name the agent that came itself. New operators are added as they publish.
- 01 ChatGPT · ChatGPT-User · OAI-SearchBot · GPTBot
- 02 Gemini · Google AI Mode · Google-Agent
- 03 Perplexity · Perplexity-User · PerplexityBot
- 04 Claude · Claude-User · Copilot · Bing
- 05 Amazon Rufus · Meta · Apple · enterprise agents
[ founding merchant pilot ]
Start with one store.
Install in an afternoon. We’ll confirm the setup on a call, watch the first attributed order land, and walk your team through the number.