AI assistants and agents are already on your site. Murre follows their journeys toward an order, lead, or signup, fixes what gets in the way, and measures the difference. A team of agents working around the clock without hiring an engineer to monitor it manually.
Murre works your AI channel visitor by visitor, and shows its evidence at every step.
01 / WATCH
C
ChatGPT referralArrived from chatgpt.com
10:42
Consultation pageService details viewed
10:43
Left before bookingNo confirmed consultation
10:44
See what AI visitors actually do.
Every session an assistant or agent sends, from the first page to the outcome or the exit. People referred by AI and agents acting for them, kept distinct.
02 / FIND THE STALL
PageAI visits
/consultation41 left before booking
/pricing27 left at plans
/apply18 form abandoned
Find the step they share.
Murre groups the journeys that end without an outcome, finds the step where they stall, and works out what that step is missing.
03 / CHANGE AND PROVE
AI-session conversion+22% 14 days
Illustrative data
Change it. Measure the difference.
Murre proposes the fix with the evidence, or applies it when you let it. Every change gets a before-and-after against your real outcomes.
THE MURRE AGENTS
One loop. Five jobs.
Every Murre agent watches, finds the stall, changes the site, and measures. Each one is built for a different way AI visitors get stuck, and they share one ledger and one set of evidence.
Finds the pages AI visitors reach and leave without an outcome, works out what the page is missing, proposes the fix, and measures the difference.
Drop-off agent
Follows journeys that stall mid-path, at a size selector, a plan table, or a form. Finds the step they share and changes what is missing there.
Agent-readability agent
Finds pages AI agents fetch but cannot use, because the content needs JavaScript or the structure is missing, and gives them a version they can act on.
Landing agent
Spots AI referrals that land on the wrong page and leave, and makes sure the first thing those visitors see answers what they came for.
Agent gatekeeper
At the edge, verifies AI agents by signature and network, flags impersonators, and applies your rules per operator.
Any site that gets visitors from AI assistants and agents and has an outcome worth improving: online stores, SaaS products, services firms, and publishers. You define the outcome, whether that is an order, a lead, a signup, or a booking, and Murre works toward it.
What does Murre watch?
Every session an AI assistant or agent sends: pages, products, forms, carts, and checkouts, from the first page to the outcome or the exit. People referred by AI and agents acting for them are classified separately. Murre never reads form contents, typed text, or visitor identity.
What does a Murre agent actually change?
Things on your site that AI visitors get stuck on: page content, landing pages, forms, agent-readable versions of pages, and structured data. Murre never edits prices, inventory, or plan limits. By default it proposes each change with the evidence and you apply it with one click. You can let it apply changes itself, per action type, when you are ready.
How do changes land on my site?
Shopify stores use the Murre app. Sites in a Git repository get a pull request with the diff and the evidence in the description. Everyone else gets a paste-ready change with instructions. WordPress and Webflow adapters are next.
How does Murre prove it worked?
Murre connects AI referrals, sessions, and agent activity to your real outcomes, with last-touch and 7-day assisted views. Every applied change gets a 14-day before-and-after on the affected page. When there is too little traffic to say anything, Murre says so instead of reporting a percentage.
What does getting started involve?
Murre is in an invite-only pilot. We set up with you on a call: Shopify stores enable the app embed, other sites add a snippet, and we define your outcomes together. Murre then watches for a week before it proposes anything. Server-side agent detection also needs a collector on Cloudflare, Vercel, or Node.
What does it cost?
Growth is $499 a month for one site. Scale is $1,500 a month and adds agent readability, server-side verification, and opt-in automatic changes. Enterprise adds the gatekeeper and multiple sites. Both include a 14-day trial. See the pricing page for plan details.
JOIN THE PILOT
Put an agent on your AI channel.
Tell us about your site. Murre watches your AI visitors for a week, then shows you where they stall and what it would change.
14-day trial Setup with our team Growth from $499 / month